Architectural film work could include transforming the look of the interior of an office building. Images courtesy Drytac
By Ken Burns
It is probably fair to say that when we talk about wrapping jobs, many of our minds are instantly drawn to images of cars and other vehicles sporting colourful, eye-catching graphics.
While there is no doubt the vehicle wrapping sector is an exciting and innovative segment of the industry, wrap jobs go much further. One of the stand-out areas of growth we have witnessed in recent years is architectural decorations, whereby specially designed films are used to bring a whole new look and feel to many different kinds of environments.
At Axis Graphics Installations, this type of work is our “bread and butter” for multiple reasons. First, there is the volume. From huge mall barricades to giant “coming soon” storefronts and distraction/privacy films on the entire interiors of office buildings, the total area in architectural films is massive.
Then, there is the benefit of repeat business. Every store, in every mall, in every city, changes its look either monthly, bimonthly, quarterly, or annually. This means once you are awarded an account, it will likely become ongoing revenue. They may not always be the sexiest looking installations, but architectural films can create very sexy results in your bank account.
Architectural film projects are the “bread and butter” of Axis Graphics Installations, especially due to their volume and potential for repeat business.
Opportunities aplenty
What sort of work could you potentially be looking at within this market?
This type of application covers the inside and outside of buildings—both literally and figuratively—and there are plenty of opportunities for success.
For example, architectural film work could include transforming the look of the interior of an office building. A company might be rebranding or looking to better communicate its message, and installing wraps on surfaces such as walls, windows, floors, and even ceilings could be an effective way of doing so.
Lots of opportunities also lie within the retail sector. Think about how many times you have been browsing shops on the street and have been surrounded by graphics and images. Even as you walk past storefronts, you are greeted by window graphics advertising what you can find inside. This is all within the architectural wraps segment.
You might want to think even bigger with larger-scale wrap projects. This could involve decorating part or all of the side of a building to support a customer with a brand campaign, or to spread awareness about a special promotion. Colourful wall and window graphics will go a long way in capturing the attention of busy passersby that may have otherwise been unaware of the campaign.
