Fashion and beauty school’s OOH ads encourage ‘selfie checks’

by all | 18 June 2015 8:35 am

[1]John Casablancas Institute (JCI) has launched an interactive out-of-home (OOH) campaign that encourages passengers at two Vancouver SkyTrain stations to post selfies and apply for its fashion and beauty classes.

The private educational institution worked with OOH firm Lamar Advertising and design agency Spring Advertising on the ‘Selfie Check’ posters, which are installed at Waterfront and Vancouver City Centre stations on the Canada Line. In each station, one poster acts as a call to action, while a second poster features an acrylic ‘makeup mirror’ on a vinyl and polystyrene background.

Prospective students are encouraged to snap a selfie with their smartphone and post it on social media with the hashtag #JCISelfieCheck. In turn, JCI staff will connect with them to arrange applications for the institution’s classes.

“A strong fashion sense is something our student recruitment target audience already shares aggressively through social media,” explains Rob Schlyecher, creative director and partner with Spring Advertising. “This campaign creates a tool for connecting them with JCI.”

The six-week campaign began in May and will end later this month.

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Source URL: https://www.signmedia.ca/fashion-and-beauty-schools-ooh-ads-encourage-selfie-checks/

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