Forecast calls for more weather on digital signs

by all | 9 May 2013 4:02 pm

Loren Tobia has been appointed executive sales director of display system and service for AccuWeather, which provides global weather forecasts for digital signage, the web, television and other media.

A former chair of the Radio Television Digital News Association (RTDNA), Tobia has more than 25 years’ experience in broadcast news. In his new role, he will work to expand the adoption of AccuWeather’s multi-screen content across a variety of platforms.

“From tablets and cell phones to ‘smart’ appliances and digital signage, viewers have more options than ever for receiving news and weather content,” says Tobia. “These new choices represent great opportunities to move beyond the television broadcast model and drive new revenue across multiple platforms. I’m proud to continue AccuWeather’s tradition of working with partners to expand viewership.”

Source URL: https://www.signmedia.ca/forecast-calls-for-more-weather-on-digital-signs/

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