Fujifilm Canada Inc., has named Martin Boucher as the director of sales for the company’s graphic systems division.
Fujifilm Canada Inc., has named Martin Boucher as the director of sales for the company’s graphic systems division.
In his new role, Boucher will be responsible for leading sales strategies, ensuring customer satisfaction, and driving the continued sales growth of graphics products throughout Canada.
“Martin’s graphics, equipment sales, and forward-looking leadership experience make him the logical choice to help the company execute its global vision and strategy for the Canadian printing industry,” said Stephane Blais, the company’s vice-president of graphic systems and technical services divisions.
Boucher’s career spans more than 25 years in the printing and graphics industry. He is an experienced sales professional with a track record of driving growth and achieving goals. Most recently, he served as the sales vice-president at the Canadian Professional Sales Association (CPSA), and prior to that, as the vice-president of sales at Ricoh Canada. In these roles, he was involved in setting strategic business plans, lead generation, and leading sales teams while building relationships with customers and acquiring new business.
“I am honoured to be leading a team of dedicated, knowledgeable, and customer-centric sales professionals coast-to-coast,” said Boucher. “During this time of rapid change in the graphics world, Fujifilm Canada Inc., is uniquely positioned to help commercial printers pivot and future-proof their businesses by migrating to digital printing platforms, fuel and support the rapid growth in the packaging space with our innovative solutions, and provide scalable and proven solutions for the sign and display market.”
