Montreal-based digital signage software developer Broadsign has hired Adam Green as senior vice-president (SVP) and general manager (GM) of Broadsign Reach, its global programmatic digital out-of-home (DOOH) platform.
Green previously led Google’s relationships with large media and creative agencies in Canada. He has also served as a management consultant for KPMG, design engineer for Sentinel Solar and business analyst for Keating Technologies.
“I can’t wait to work with Broadsign’s team to build Reach into a scaled business that delivers more value to customers, advertisers and audiences around the world,” he says. “Delivering the right ad to the right people at the right moment makes for a more relevant and enjoyable experience.”
