GM oversees programmatic DOOH software

by all | 29 May 2018 11:30 am

[1]Montreal-based digital signage software developer Broadsign has hired Adam Green as senior vice-president (SVP) and general manager (GM) of Broadsign Reach, its global programmatic digital out-of-home (DOOH) platform.

Green previously led Google’s relationships with large media and creative agencies in Canada. He has also served as a management consultant for KPMG, design engineer for Sentinel Solar and business analyst for Keating Technologies.

“I can’t wait to work with Broadsign’s team to build Reach into a scaled business that delivers more value to customers, advertisers and audiences around the world,” he says. “Delivering the right ad to the right people at the right moment makes for a more relevant and enjoyable experience.”

Source URL: https://www.signmedia.ca/gm-oversees-programmatic-dooh-software/

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