Montreal-based out-of-home (OOH) advertising firm Zoom Media has expanded its digital signage network in GoodLife Fitness clubs to more than 100 new locations. Zoom now operates 1,000 screens in all 330 GoodLife clubs, including Énergie Cardio locations in Quebec.
“Zoom’s turnkey approach to the digital network has allowed us to expand the communication platform aggressively to all of our clubs,” says John Muszak, vice-president (VP) of marketing and public relations (PR) for GoodLife.
GoodLife is reportedly the largest fitness chain in Canada. Zoom’s FitTV ‘sight, sound and motion’ screens feature gym information, music videos, ads and health programming to engage GoodLife members during their workouts.
