Having renewed its strategic partnership with GoodLife Fitness, out-of-home (OOH) advertising firm Zoom Media continues to serve as the exclusive third-party representative for all ads and entertainment in GoodLife, Énergie Cardio, Éconofitness and Fit4Less clubs across Canada.
Since the inception of the agreement in 2001, Zoom’s offerings in the clubs have evolved from static to digital signage, particularly through the development of the GoodLifeTV (GLTV) network, which broadcasts music videos, promotions for the clubs’ products and services, third-party ads and venue-specific content through overhead video displays.
“Zoom continues to be an exceptional partner,” says John Muszak, GoodLife’s vice-president (VP) of marketing and public relations (PR). “In addition to delivering customized digital media, the team at Zoom operates with excellence and places the emphasis on positive member experiences.”
