Todd Zimmerman, a long-time graphic arts executive, has joined Electronics for Imaging, Inc. (EFI) as its new vice-president and general manager of Display Graphics.

He comes to EFI from Fujifilm USA, where he spent a decade and a half in a variety of executive roles, most recently as division president and corporate vice-president of Fujifilm Global Graphic Systems. Prior to joining Fujifilm, Zimmerman worked in sales with Kodak Polychrome Graphics.

“Todd brings a wealth of valuable knowledge to a role that is key to EFI’s ongoing success,” said Scott Schinlever, chief operating officer, EFI Inkjet. “His experience and management style are significant assets to accelerate an EFI Display Graphics portfolio that offers best-in-class technologies today and will deliver breakthrough technologies in the near future.”

Zimmerman will lead EFI’s largest inkjet business segment, a display graphics business that is among the world’s largest developers of super wide-format UV LED and dye-sublimation inkjet printers and inks.

“EFI has an outstanding portfolio of offerings for the sign and display graphics market, and I am looking forward to helping the company further enhance those offerings,” Zimmerman said. “This is a unique opportunity, and I am happy to be joining a highly talented team that has demonstrated the ability to not only listen to, but also respond quickly to changing market trends and customer feedback.”

Zimmerman will be based in Londonderry, N.H., home to EFI’s Display Graphics Customer Experience Center for the Americas.