Avery Dennison, which manufactures pressure-sensitive materials for the sign and graphics industry, has appointed Jeroen Diderich vice-president (VP) of global marketing, with responsibility across all ‘graphics solutions’ business segments.
Diderich has more than 10 years’ experience at Avery Dennison, having led its materials group’s supply chain and operations in Europe starting in 2003. More recently, he served as the group’s VP of sales.
In his new role, Diderich will be responsible for marketing strategies for both film converters and end users.
