Toronto-based Holman Exhibits, which designs and fabricates retail, museum and special event exhibitry, has partnered with Porsche Design Canada to help the luxury brand reach more consumers.

Offering clothing, luggage, fragrances, jewellery, eyewear and other luxury product lines, Porsche Design Canada made its urban debut in May 2012 with the opening of a flagship store in Toronto’s Yorkville neighbourhood. Following this initial stage of customer engagement, the company decided to commission Holman to engineer and manage a ‘mini-store’ showcase that can be set up in shopping malls and at consumer-facing trade shows. Materials, treatments and displays were selected to replicate the experience of the permanent store.

“We are very pleased with our decision to work with the team at Holman,” says Michael Armstrong, general manager (GM). “They clearly demonstrated they understand our brand and our consumers.”

The mini-store was installed at Toronto’s Sherway Gardens shopping mall on November 6 in anticipation of the Christmas shopping season. It will next appear in January 2014 at the Interior Design Show (IDS).