The shop uses its two wide-format digital printers to produce crisp prints with consistent, rich colour.
Are your clients mainly local or from across Canada? Do you have international clients?
WT: We typically deal with local companies. However, some of our clients have offices or distributors abroad and we send out their collateral as needed.
What advice would you give someone who is looking to buy a wide-format printer?
WT: First, I’d say it’s important to look for a trusted manufacturer with a good reputation for quality and service. I like buying from companies that have been in the industry for a long time and are likely to stay in business, because at some point you’ll need ink and critical parts.
The quality of the printed output is also critical. Your shop’s future depends on turning out excellent products that keep customers coming back for more. Be sure to run some test prints on media you use frequently, to see which printer produces the best quality.
Another consideration is versatility. Our inkjets are actually printer/cutters, which eliminates the need to have a separate cutting device in the shop. Plus, they can print on many different types of materials, such as paper, canvas, and all different types of vinyl, which makes it easy to say “yes” to a wider variety of projects.
What do you see for the future of Graphiczoo and its services?
WT: We hope to continue providing our clients with outstanding products and a high level of customer service. We’ve upgraded our production equipment, which helps us provide the increased colour range and production speed today’s customers are looking for. We have a great team in place, and we’re well set up for the future.
Anything else you would like to tell us?
WT: I love working in this industry. Every day is different, and I feel like I’ve been playing for the past 23 years. I firmly believe if you don’t enjoy your work, you won’t do it well. I’m lucky to have found work that I really enjoy.
Ginny Mumm is a freelance consultant for digital inkjet printer/cutter provider Roland DGA. For more information, visit www.rolanddga.com.
