ISA market monitor shows favourable conditions for sign industry

by all | 21 January 2015 9:05 am

[1]The International Sign Association’s (ISA’s) most recent ‘market monitor’ quarterly economic report on the sign industry shows favourable conditions for large-format printing, digital signage, electric signs and wayfinding systems in 2015.

ISA says the fourth-quarter outlook for wayfinding and electric signs improved over the third quarter, while the outlook for large-format printing and digital signage weakened slightly, but emphasizes even the so-called ‘weak’ categories should still see significant growth in the coming year and all four categories can expect better-than-average performance. Digital signage revenue, for example, will grow by six to seven per cent in 2015.

Total manufacturing is forecast to grow by 3.3 per cent in 2015, outpacing gross domestic product (GDP). High-tech manufacturing, especially, is set to ramp up. Within the digital signage sector, however, management and technical support revenue—not hardware and software—are driving long-term growth, with their share of overall revenue gradually increasing from below 58 per cent in 2012 to an estimated 60 per cent by 2017.

Other economic factors are also good news for sign shops. Expansion in the hospitality and leisure industries, by way of example, is fuelling growth because hotels, stores and other new facilities all need signs.

Data for the new report, covering the fourth quarter of 2014 and anticipating changes throughout 2015, was compiled in December by IHS and Vandiver Associates, sponsored by the National Association of Sign Supply Distributors (NASSD). For more information, visit www.signs.org/quarterlyreport.

Source URL: https://www.signmedia.ca/isa-market-monitor-shows-favourable-conditions-for-sign-industry/

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