ISA report shows the recession will have lesser impact on 2021 than expected

by | 22 July 2020 5:59 pm

According to the International Sign Association’s (ISA’s) Sign Industry Quarterly Economic Report for the second quarter, the outlook for 2020 continues to decline, despite a sharp rebound in the economy earlier this summer. However, the recession was short-lived and will have lesser impact on 2021 than expected.[1]

According to the International Sign Association’s (ISA’s) Sign Industry Quarterly Economic Report for the second quarter, the outlook for 2020 continues to decline, despite a sharp rebound in the economy earlier this summer. However, the recession was short-lived and will have lesser impact on 2021 than expected.

According to the International Sign Association’s (ISA’s) Sign Industry Quarterly Economic Report for the second quarter, the outlook for 2020 continues to decline, despite a sharp rebound in the economy earlier this summer.

The report shows the recession was short-lived and will have lesser impact on 2021 than expected.

Still, London, U.K.-based global information provider IHS Markit places a 20 per cent probability on a second wave of COVID-19, which is not factored into a potential recovery.

The report, which is sponsored by the National Association of Sign Supply Distributors (NASSD), assesses four segments of the industry: two supplier markets (printing and electrical/digital signage) and two end markets (electric/digital signage and architectural signage). It also forecasts commodities.

Some highlights of the report include:

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2020/07/SY_ISAReportShows-F-1.jpg

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