Vistar Media’s technology will simplify JOLT’s operations, particularly in managing ad inventory and balancing programmatic demand with direct sales. Photo courtesy Vistar Media
JOLT, a global electric vehicle (EV) charging network, has expanded its partnership with Vistar Media to enhance its advertising operations across Australia, New Zealand, the United Kingdom (UK), and Canada. The partnership will see JOLT using Vistar’s full suite of enterprise software, including its Ad Server, content management system (CMS), and supply-side platform (SSP).
The expanded collaboration allows JOLT to streamline its programmatic advertising, ensuring maximum revenue from its network of digital out-of-home (DOOH) screens. The network spans high-traffic urban areas, providing advertisers with high-visibility opportunities and targeted engagement through the JOLT app.
“JOLT is merging environmental sustainability with cutting-edge advertising opportunities in Canada,” said Matt Fitzgerald, director of Enterprise Solutions at Vistar Media. “Their network of EV charging stations provides brands with high-reach, 1:1 advertising in urban areas, tapping into a key audience with a growing interest in eco-conscious solutions.”
Vistar’s technology will simplify JOLT’s operations, particularly in managing ad inventory and balancing programmatic demand with direct sales. The integration also offers JOLT mediation capabilities, which ensure that all available ad spots are filled by the highest-paying advertisers.
“Vistar is JOLT’s global partner, enabling our ad-funded EV charging network,” said Brendan Dillon, JOLT’s country manager. “This partnership allows brands to connect with broadcast audiences across Australia, New Zealand, the UK, and Canada, revolutionizing digital out-of-home and delivering meaningful impact to local communities.”
Vistar Media’s global footprint includes one of the largest DOOH marketplaces, bringing together brands, agencies, and demand-side platforms (DSPs) to access its inventory. Through this partnership, JOLT aims to continue providing free, fast EV charging, supported by advertising, to urban areas in Canada and beyond.
