Labatt launches beer with golf cart screens

by all | 25 June 2012 3:30 pm

Beer brewer Labatt recently launched a digital out-of-home (DOOH) advertising campaign to help introduce Michelob Ultra in Canada by targeting thirsty golfers through the screens in their carts.

The campaign is running on Abcon Media’s network of Global Positioning System (GPS) touch screens, installed in golf carts across Canada. Along with a standard sequence of static full-page and banner ads and full-motion video clips with sound, it also features custom content elements to allow golfers to interact with and even order the new beer directly from their carts.

This feature was enabled through an integrated sponsorship of the golf courses’ food and beverage menus and auto-prompt ordering systems.

Toronto-based Abcon partnered with 2aTee Golf Media in the U.S. to launch the Canadian DOOH network in March. It comprises more than 3,500 screens mounted in carts at more than 50 high-end golf clubs, with an estimated reach of more than 200,000 golfers per month.

Source URL: https://www.signmedia.ca/labatt-launches-beer-with-golf-cart-screens/

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