Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). Photo courtesy Lamar Advertising
Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO).
“We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. “There’s never been a more promising time to be in the out-of-home industry, and we look forward to collaborating with other members of WOO to realize the potential that is before us all.”
Founded in 1902, Lamar operates more than 352,000 billboard, transit, airport, and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the U.S., with more than 3900 digital units.
This means the three OOH companies in the U.S.: Lamar, Outfront Media, and Clear Channel are all WOO members and takes the global membership to 135, with representation in over 100 countries across six continents.
“WOO has gone from a Europe-based organization as FEPE International to a truly global entity in just a few years,” said WOO president Tom Goddard. “As the OOH industry recovers from the pandemic and gears up to compete harder with the giants of the media world on the digital stage, a dynamic new member like Lamar which I have long admired, even envied, will greatly strengthen our hand and the global OOH community generally as we lengthen our stride.”
