By Sonia Yooshing
The glass forest’s ‘trees’ rose out of a landscape made of burnt wood blocks to form an immersive canopy of light, reaching up to 6 m (20 ft) in
Beauty permeates every aspect of human existence—this is an idea that was brought to life by Canadian digital print service provider Multigraphics and luxury residential and mixed-use real estate development company Westbank in their $1 million #FightForBeauty exhibit.
Magenta and white fence banners and neon vehicle wraps adorned the pavilion’s exterior.
Adorning the front-lot of the Fairmont Pacific Rim hotel in downtown Vancouver, the massive 31- x 9-m (100- x 30-ft) pop-up exhibition celebrated Westbank’s evolution into a culture company, while describing its ongoing efforts in the fight to nurture, create, protect, and recognize beauty in all art forms.
After vigorous sample printing and testing, the teams built three-sided lightboxes, with printed graphics on each side and 3D architectural modules hanging in the middle. Upon entering the magenta graffiti pavilion, visitors were greeted by a striking neon sign of an exhibition-tone setting poem. A custom-created sculptural glass forest ran through the centre of the exposition. The installation’s ‘trees’ rose out of a landscape made of burnt wood blocks to form an immersive canopy of light, reaching up to 6 m (20 ft) in height. This dramatic piece shared the spotlight with a signature, custom-made Butterfly Fazioli grand piano and a scorching-red model of a striking, dragon-like sculpture, illuminated by colourful lanterns suspended from the ceiling.
Reflective vinyl letters, measuring nearly 2.5 m (8 ft) in height, were first test-printed on various vinyl media to ensure they could withstand extreme temperatures and would not stick to the surface before being placed on the tent’s exterior. Other innovative and exhibit graphic displays included 3D styrofoam logo cut-outs, fabric banners, and fine art cotton paper prints. Esthetically designed window coverings and banners brought home the idea of beauty and extolled the role it plays in everyday lives.
Other innovative and exhibit graphic displays included 3D styrofoam logo cut-outs, fabric banners, and fine art cotton paper prints.
Spanning a month in production, the exhibit successfully created an immersive environment to honour the craftsmanship and artistry of local and international creatives.
