Last Impression: See the lights, see the party

The SWIFTIE sign in the foreground with Toronto's famous CN Tower in the background.

Photo by Farheen Sikandar

Seven illuminated marquee letters spelling out “SWIFTIE” were installed near John St. and Richmond St. in Toronto for Taylor Swift’s Eras Tour late last year. Ontario-based designer and manufacturer POP Marquee installed the letters for The Fifth Social Club Toronto’s outdoor space at RendezViews.

POP Marquee’s in-house fabrication team made each letter from aluminium composite. Designed for outdoor use, they use a proprietary method to deflect the weather. Each letter stood at 1.82 m (6 ft) and was lined with programmable red-green-blue (RGB) bulbs. The entire sign lit up red—the namesake of Swift’s fourth studio album, and the lights were remote-controlled via light strings placed at the front of the panel.

“The client wanted a giant SWIFTIE marquee display; we suggested adding one of our pink Christmas trees. We worked collaboratively with their marketing team to develop a Swiftmas tree giveaway, and we donated the tree as a prize,” says Richard Cowan, founder of POP Marquee, who delivered and assembled the letters on-site.

The installation process took two people less than two hours to install. Since the client wanted the sign mounted on top of a sea container facing Richmond St., the letters were secured using custom pallets alongside additional tethering and concrete weights.

POP Marquee also provided a stacked “SHAKE IT OFF” 0.9-m (3-ft) sign in RGB LED marquee letters for the client.

~ Farheen Sikandar

The SHAKE IT OFF sign.

POP Marquee also provided a stacked “SHAKE IT OFF” 0.9-m (3-ft) sign in RGB LED marquee letters for the client. Photo courtesy POP

 

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