Photo by Farheen Sikandar
Seven illuminated marquee letters spelling out “SWIFTIE” were installed near John St. and Richmond St. in Toronto for Taylor Swift’s Eras Tour late last year. Ontario-based designer and manufacturer POP Marquee installed the letters for The Fifth Social Club Toronto’s outdoor space at RendezViews.
POP Marquee’s in-house fabrication team made each letter from aluminium composite. Designed for outdoor use, they use a proprietary method to deflect the weather. Each letter stood at 1.82 m (6 ft) and was lined with programmable red-green-blue (RGB) bulbs. The entire sign lit up red—the namesake of Swift’s fourth studio album, and the lights were remote-controlled via light strings placed at the front of the panel.
“The client wanted a giant SWIFTIE marquee display; we suggested adding one of our pink Christmas trees. We worked collaboratively with their marketing team to develop a Swiftmas tree giveaway, and we donated the tree as a prize,” says Richard Cowan, founder of POP Marquee, who delivered and assembled the letters on-site.
The installation process took two people less than two hours to install. Since the client wanted the sign mounted on top of a sea container facing Richmond St., the letters were secured using custom pallets alongside additional tethering and concrete weights.
POP Marquee also provided a stacked “SHAKE IT OFF” 0.9-m (3-ft) sign in RGB LED marquee letters for the client.
~ Farheen Sikandar
POP Marquee also provided a stacked “SHAKE IT OFF” 0.9-m (3-ft) sign in RGB LED marquee letters for the client. Photo courtesy POP
