Last Impression: See the lights, see the party

by marika_gabriel | 18 March 2025 12:02 pm

Seven illuminated marquee letters spelling out “SWIFTIE” were installed near John St. and Richmond St. in Toronto for Taylor Swift’s Eras Tour late last year. Ontario-based designer and manufacturer POP Marquee installed the letters for The Fifth Social Club Toronto’s outdoor space at RendezViews.

POP Marquee’s in-house fabrication team made each letter from aluminium composite. Designed for outdoor use, they use a proprietary method to deflect the weather. Each letter stood at 1.82 m (6 ft) and was lined with programmable red-green-blue (RGB) bulbs. The entire sign lit up red—the namesake of Swift’s fourth studio album, and the lights were remote-controlled via light strings placed at the front of the panel.

“The client wanted a giant SWIFTIE marquee display; we suggested adding one of our pink Christmas trees. We worked collaboratively with their marketing team to develop a Swiftmas tree giveaway, and we donated the tree as a prize,” says Richard Cowan, founder of POP Marquee, who delivered and assembled the letters on-site.

The installation process took two people less than two hours to install. Since the client wanted the sign mounted on top of a sea container facing Richmond St., the letters were secured using custom pallets alongside additional tethering and concrete weights.

POP Marquee also provided a stacked “SHAKE IT OFF” 0.9-m (3-ft) sign in RGB LED marquee letters for the client.

~ Farheen Sikandar

 

Source URL: https://www.signmedia.ca/last-impression-see-the-lights-see-the-party/

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