Letters to Canadian cities tweeted on digital billboards

by all | 10 June 2013 11:57 am

Pattison Onestop and Spacing Magazine recently launched Dear City Canada, a public-art project that will display tweets on out-of-home (OOH) advertising screens and digital billboards across the country throughout June, July and August.

The project was introduced on June 3 through Pattison’s indoor digital signage network in 33 shopping centres. The mall screens will play tweeted ‘letters’ every five minutes, reaching more than five million customers weekly, until June 16.

Then, in July and August, tweets from Canadians across 19 urban centres will be displayed on Pattison’s outdoor billboards in those respective cities.

“Digital screens and billboards offer new sites for public art and an exchange of ideas,” says Sharon Switzer, Pattison Onestop’s arts programmer and curator. “This is my first attempt at sharing a national discussion about the cities we inhabit.”

[2]The deadline for participants to submit their @DearCityCanada tweets is June 15.

Source URL: https://www.signmedia.ca/letters-to-canadian-cities-tweeted-on-digital-billboards/

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