Marketing head pulls together print coating brands
Neschen, which produces coatings for digitally printable, self-adhesive sheet media for the out-of-home (OOH) advertising industry, has brought Lars Woltermann on board as its new head of corporate marketing.
Woltermann’s experience as an advertising manager includes being tasked with positioning such premium brands as Nissan, Bayer, Land Rover and Sennheiser. He has also run his own marketing consultancy.
In his new role, he will intensify development of Neschen’s customer relationship management (CRM) programs to optimize communications with long-term clients. He is also planning to implement a global brand strategy.
“We need to get away from the idea of many individual product brands,” he says of Neschen. “I see my main task as consolidating our reputation on the world market. Our new orientation is ‘one brand, one voice.’”
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