Marketing veteran enters OOH arena

kvaskaCieslok Media, which manages billboards and other out-of-home (OOH) advertising media in Vancouver, Edmonton, Toronto and Montreal, has hired Carolina Kvaska as its new marketing manager.

Kvaska’s experience in marketing and advertising includes work for agencies like Kenna Communications, FCB Worldwide and Bates Canada, along with positions at grocery retailers Loblaw and Metro and consumer magazines Reader’s Digest and Chatelaine. She has also run her own consultancy.

“What drew me to Cieslok is I really feel I’m part of the company, not just an employee,” she told Daily DOOH. “I also like the integration of digital OOH (DOOH) and mobile marketing.”

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