Photo courtesy Pattison Onestop
On August 18, while visiting Montreal, Toronto’s Frank Bernardo used digital signs to very publicly pop the question to his girlfriend, Allison Copeland.
“I wanted to do something unique,” he says, “and this was perfect. Not only was she surprised, but thankfully she said yes!”
Bernardo purchased a 15-second commercial spot to run for the entire day on out-of-home (OOH) advertising screens installed in and near the Montreal Eaton Centre and operated by Pattison Onestop, a division of Pattison Outdoor. He booked the template-based spot for less than $100 through the Adshop, a recently introduced online system, which connects clients—usually small or regional businesses—with digital OOH (DOOH) inventory across Canada, including more than 1,000 locations.
“Frank’s purchase on the Adshop marks the first time the system has been used for a personal message,” says Michael Girgis, president of Pattison Onestop. “We are so happy for Frank and Allison and delighted we could share this momentous event with them.”
