Two-storey units allow visitors to take a break at these events.
The same structures can be used indoors at trade shows.
Portable rooms
Another compact option is a 2.4 x 2.4-m (8 x 8-ft) pod with a hinge-up serving window. Its scale is particularly versatile, as it is well-suited for food and merchandise sales, but can also be branded with printed graphics to serve as an outdoor information kiosk, registration area or ticket booth.
“Sometimes people handling event registrations or ticket sales have to stand or sit outside for a long time, exposed to the elements,” says Bookout. “With this size of booth, they can work in a very comfortable space, safe from the elements, and still easily interact with people attending an event.”
There are also portable offices, which feature lockable sliding doors. By incorporating clear polymethyl methacrylate (PMMA) walls, these can become public-facing meeting spaces, photo booths, pop-up stores or broadcasting/podcasting booths.
“These are great for retail merchandising displays at outdoor festivals,” says Bookout. “You can put a mannequin inside or showcase valuable product samples, then lock the whole thing up. This way, everybody outside can see clearly through the front and back, but they can’t go inside and mess up the display.”
Temporary buildings can be branded inside and out.
Extending that concept are portable ‘hotel rooms.’ These are similar-sized, climate-controlled pods that are not only equipped with lockable doors, but also rigged with electrical power supplies for lighting and other amenities. Each pod can sleep up to two people.
“This is a great amenity to provide for VIPs at outdoor festivals that last several days,” says Bookout. “They can be configured as a dual-purpose place to rest and work. They can be deployed as first-aid stations, where patients can lie down on the beds and rest comfortably, protected from the elements.”
Customizable with graphics
All of these structures are modular in design, so they can be mixed and matched with each other as needed. They can also be fully customized inside and out, with add-on options including electrical systems, accent lighting, flooring, Wi-Fi services, sound systems, extra insulation for soundproofing and, of course, branded graphics.
“These structures lend themselves to being totally branded,” says Bookout. “Most clients will order dye-sublimated fabric graphics, to be wrapped around the entire exterior of each air cell. Digitally printed vinyl graphics, meanwhile, can be applied to the clear PMMA walls, whether for complete wrapping coverage or with smaller decals that still allow visitors to see in and out. The interior walls can also showcase graphics and the flooring can even be direct-printed with logos that are then protected beneath a clear, non-slip plastic layer.”
In these ways, highly customizable modular structures support a highly customizable approach to graphic-based branding.
Stephanie Chavez is marketing director for Event Architecture. For more information, contact her via e-mail at schavez@event-architecture.com.
