Movember OOH campaign showcases #WhyWeMo

by all | 21 November 2016 8:20 am

Canadian out-of-home (OOH) advertising firm Cieslok Media has showcased the Movember Foundation—reportedly the only global charity solely focused on men’s health—on its digital screens this month with the hashtag #WhyWeMo.

The campaign began on October 19, with social media integration rolling out during the first week of November. Movember participants were encouraged to post their photos on Instagram with the campaign hashtag, so they could be showcased on digital signage in Vancouver, Edmonton, Toronto and Montreal through to the end of November.

The campaign was planned by Carat Canada, a pro bono partner of Movember. Ad spots were also donated for the cause through the Cieslok Cares program.

Source URL: https://www.signmedia.ca/movember-ooh-campaign-showcases-whywemo/

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