N.L. acquisition to strengthen Outfront’s presence in Atlantic Canada

by carly_mchugh | 12 December 2022 12:15 pm

Outfront Media’s subsidiary, Outfront Canada, has expanded its advertising portfolio into St. John’s, N.L, with the acquisition of 57 static posters and 24 digital billboards in the city. Photo by Hunter Bloor – CC 4.0[1]

Outfront Media’s subsidiary, Outfront Canada, has expanded its advertising portfolio into St. John’s, N.L, with the acquisition of 57 static posters and 24 digital billboards in the city. Photo by Hunter Bloor – CC 4.0[2]

Outfront Media’s subsidiary, Outfront Canada, has expanded its advertising portfolio into St. John’s, N.L., with the acquisition of 57 static posters and 24 digital billboards in the city.

Previously owned by Digital Outdoor Media Inc. (DOMI), these new assets serve to strengthen Outfront’s presence in Atlantic Canada—which already includes 232 posters, 204 transit shelters, eight large-format static billboards, and six digital billboards throughout Halifax and Cape Breton, N.S., as well as Moncton, Saint John, and Fredericton, N.B.

“Outfront is honoured to take the reins from DOMI, who have not only built a robust network of out-of-home products but have also been a well-respected, family-owned business in Atlantic Canada for more than 65 years,” says Michele Erskine, CEO of Outfront Canada. “This recent agreement solidifies Outfront’s ongoing commitment to expanding our business to offer more local and national advertising in Atlantic Canada.”

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2022/12/CM_OUTFRONT-CC-4.0.jpg
  2. CC 4.0: https://creativecommons.org/licenses/by-sa/4.0/legalcode

Source URL: https://www.signmedia.ca/n-l-acquisition-strengthen-outfronts-presence-atlantic-canada/

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