National sales director to elevate digital signage ads

by all | 2 December 2015 9:02 am

[1]Captivate, which operates and sells ads on digital signs in office buildings’ elevators and lobbies, has hired Jenny Therriault as national sales director for the Canadian market. She will work with advertisers and agencies in Ottawa and Montreal.

As an account executive for Agence Rinaldi for nearly five years, Therriault gained experience in market strategy, media planning, contract negotiations and business development. In her new role with Captivate, she reports to Barb Huggett, vice-president (VP) of advertising sales.

“Jenny’s extensive marketing and media experience will enable her to make an immediate contribution to our ad sales efforts,” says Huggett. “Her previous work with luxury auto accounts, high-end designer furniture brands and ski resorts is a great fit for the affluent and influential business professionals our screens reach in office buildings across North America.”

Source URL: https://www.signmedia.ca/national-sales-director-to-elevate-digital-signage-ads/

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