Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere. Photo courtesy Vistar Media
Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere.
Based in New York and Amsterdam, the studio’s dedicated creative team will help clients design assets which are optimized for OOH’s unique capabilities. Vistar Studio comprises an award-winning group of creative strategists, designers, and HTML5 specialists, with more than a decade of experience. The team supports advertising design for more than 160 unique brands annually, including Exxon, Gall & Gall, Heineken, Jack in the Box, JPMChase, KLM Airlines, the NBA, New Balance, Nordstrom Rack, Pernod Ricard, Playmobil, Rituals, and Target.
Vistar Studio will be spearheaded by Martine Hammink, who has been leading the team in supporting clients in Europe, the Middle East, and Africa under Sage+Archer, a European buying platform for DOOH which was acquired by Vistar in 2022. Martine’s approach is rooted in a deep understanding of neuroscience insights and physiological signals, such as how the human brain most effectively processes imagery, how a looming graphic versus a receding graphic can capture attention more effectively, and how leveraging subtle animation over abrupt animation can be less distracting.
“Designing for digital out-of-home, especially for dynamic campaigns, goes beyond just graphic and motion design,” says Hammink, head of the creative studio at Vistar Media. “It requires a deep understanding of HTML5, the technicalities of ad serving, and insight into how to capture visual attention effectively through dynamic elements. By being able to support agencies and brands with full-service digital design, we have created truly innovative and award-winning campaigns.”
The goal of Vistar Studio is to connect knowledge of cutting-edge technology with expertise in design fundamentals, consumer psychology, and neuro-visual insights, to create impactful creative and seamless personalized marketing campaigns.
As of June 6, core creative services such as dynamic creative production, resizing, mock-ups, static-to-motion animation, and cross-channel asset conversion are available to clients of the wider Vistar programmatic marketplace.
“Programmatic companies are typically seen as the pipes that allow transactions to flow in a marketplace, but our aim is to grow that marketplace by delivering undeniable results for brands,” says Michael Provenzano, co-founder and CEO of Vistar Media. “Better creatives drive better results. Creatives and design have always been at the heart of OOH, and by joining that with programmatic tech, we can deliver at a whole other level.”
