National out-of-home (OOH) advertising firm Pattison Outdoor unveiled four new 3 x 6-m (10 x 20-ft) dynamic billboards in Montreal, establishing what the company calls the only large-format digital network in the city’s downtown core.
“The introduction of these ultra-modern digital products in the heart of Montreal demonstrates our commitment to providing the ability for advertisers to precisely target audiences in engaging environments,” says Dominic Loporcaro, Pattison’s vice-president (VP) and general manager (GM) for the eastern region.
Two of the signs were installed near the De Maisonneuve and De la Montagne shopping and entertainment area, one near McGill Street’s financial district and one near the Jacques Cartier Bridge, a major entry point to the city.
