Photos courtesy Clear Channel Outdoor
Out-of-home (OOH) advertising firm Clear Channel Outdoor 
has named Kenneth Shapiro executive vice-president (EVP) and Eric Z. Sherman vice-president (VP) of research, insights and analytics for North America.
Reporting to chief revenue officer (CRO) and president of sales Walker Jacobs, Shapiro (pictured, left) will be directly accountable for maximizing local sales in Canada and the U.S. He joins the company from Turner Broadcasting Sales, where he most recently served as SVP for Turner Digital.
Sherman (right) will also report to Jacobs, leading research programs to further define the value and return on investment (ROI) for OOH ad campaigns. He was most recently senior director of research, brand insights and digital strategy for CNBC.
“The OOH industry has grown for 14 consecutive quarters and is poised for even greater success in today’s fractured media environment,” says Clear Channel Outdoor president and chief operating officer (COO) Suzanne Grimes. “We are building a world-class team to optimize the value of our portfolio.
