New hires ‘fit’ for OOH ad sales

Brenda Gajales

Charles-André Vidal

Out-of-home (OOH) advertising firm Zoom Media’s active lifestyle marketing business has welcomed Charles-André Vidal to its Montreal office as national account director and Brenda Gajales to its Toronto office as client services co-ordinator.

Vidal has more than 10 years of experience in sales, including a stint with Rouge Media as an account director. He will be responsible for developing national digital OOH (DOOH) ad sales for fitness venues.

Gajales, who has a background in media production, will also focus specifically on Zoom’s ads in fitness facilities. She will work with internal sales representatives from all of the company’s Canadian offices to co-ordinate new campaigns.

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