New hires in Ontario, Quebec to bolster Vistar’s Canadian operations

by carly_mchugh | 8 May 2023 3:55 pm

Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its presence in Canada with the addition of three new team members.

Joining the company are Gerard Doherty as analytics associate, Tyler Nemeth as account manager, and Olivier P. Thibodeau as senior account executive.

Doherty brings more than seven years of experience in data and consumer insights from his time at Corus Entertainment and will serve as Vistar’s first dedicated analyst in the Canadian market. Nemeth joins the company after spending the last eight years managing strategy and partnerships with Acuity Ads and will be working with Vistar’s client service team, based out of its Toronto office. Thibodeau comes to Vistar’s Quebec and Eastern Canada team from Quantcast and will be responsible for reinforcing the company’s sales team across the region.

“Each of our newest team members brings extensive and highly in-demand programmatic expertise that will further enable our core levels of service, while also bringing depth to support and advance our product offerings in market,” says Scott Mitchell, Vistar’s managing director for Canada. “We’re excited about our continued growth in Canada, with team members spanning from British Columbia to Quebec, and experiencing a more than double year-over-year (YOY) increase in campaigns activated in 2022. The team here is primed to continue providing top quality, full-market service to our partners across all lines of our business and we’re looking forward to what the future has in store.”

Doherty, Nemeth, and Thibodeau say their attraction to working with the company stemmed from the ability to work with an innovative and impactful medium like DOOH, the opportunity to work with an already established and rapidly growing brand in the Canadian marketplace, and the chance to build new relationships across Vistar’s employee, vendor, and client roster.

Source URL: https://www.signmedia.ca/new-hires-in-ontario-quebec-to-bolster-vistars-canadian-operations/

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