AgiLight, a subsidiary of General LED that manufactures illumination systems for the commercial signage market, has named Paul Southard managing director, with responsibility for all global sales and marketing functions.
Southard has 15 years’ experience in marketing and sales, including roles in light-emitting diode (LED) sign illumination manufacturing and design businesses. Most recently, he was director of national accounts for Watchfire Signs.
“Paul brings a broad range of experience in sign lighting product development and technologies, coupled with an understanding of channel strategies, distribution networks and customer management,” says Steven Moya, president and CEO of AgiLight.
“I am excited to join this company and look forward to adding value to customers’ applications,” says Southard.