by | 21 October 2020 3:19 pm
Cineplex Digital Media (CDM), an end-to-end digital experience agency, has launched Flex SmartEngine, a data-driven, machine-learning software platform that optimizes digital signage.
Cineplex Digital Media (CDM) has launched a data-driven, machine-learning software platform that optimizes digital signage.
The software, Flex SmartEngine, allows brands to leverage data in their physical stores to deliver the right content to the right audience at the right time, automatically optimize campaigns to get the highest return on investment (ROI), and ultimately drive business.
“With SmartEngine, our clients save time and effort over manual playlist creation, and can be confident the content on their in-store digital signs is personalized for their customers in real-time,” said Fab Stanghieri, executive vice-president and managing director for media at Cineplex, an end-to-end digital experience agency.
Some of its features include:
The solution has been field-proven within Cineplex’s theatres for almost a year, and piloted with one of Canada’s largest financial institutions.
Source URL: https://www.signmedia.ca/new-machine-learning-software-platform-optimizes-in-store-brand-content/
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