New VPs fit for OOH

by all | 1 September 2015 8:24 am

[1][2] Out-of-home (OOH) advertising firm Zoom Active Lifestyle Marketing—formerly known as Zoom Media Canada—has appointed Fiona Donahue Paylor vice-president (VP) of operations and Chris Corvetti VP of sales and marketing.

Paylor has more than 17 years’ experience in the advertising industry, including several roles with Zoom, most recently as general manager (GM) of operations and services. In her new role, she leads national initiatives in operations, services and venue development.

Corvetti also has more than 17 years’ experience in sales, media and marketing, including positions with Cineplex, Mindshare and PHD Canada. He will now oversee all aspects of sales and marketing for Zoom, which places OOH ads in fitness clubs.

“We are thrilled Fiona and Chris are leading our team on a continued trajectory of growth,” says François de Gaspé Beaubien, chair and chief coaching officer for Zoom.

Source URL: https://www.signmedia.ca/new-vps-fit-for-ooh/

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