In the coming year, new “Yukon” signage will begin to greet residents and visitors at nine roadside locations across the territory. Image courtesy Government of Yukon
In the coming year, new “Yukon” signage will begin to greet residents and visitors at nine roadside locations across the territory.
According to a report from Yukon News, the government is currently engaged in a request for bids, with the goal to forge a contract for fabrication and installation of the new signs. They will replace the old wooden ones from the mid-’90s, which read “Yukon: Larger than Life.”
In December, Tourism and Culture Minister John Streicker told the News the new signs would be based on Yukon’s existing brand, which was born from local chiefs, elders, former politicians, business owners, artists, and growers, as well as those who expressed interest in moving to or investing in the territory. They would also aim to attract the same large audience as the original signs, which were often posted on social media.
The current design indicated in the bid package features four layers of mountains, each in a different colour, with a jagged top and the word “Yukon” across the upper portion. Amongst the set colours will be black, midnight sun, dune, pink sunset, fireweed, fir, grey stone, autumn, dark sky, lichen, glacier, and lazulite.
Each new sign will also display unique, interchangeable works from local artists. These will be selected through a separate call for artists.
The drawing, engineering, and fabrication process is expected to be completed by March 31. The old signs will then be disassembled and replaced with the new signs by Sept. 30.
The disassembled signs may be repurposed at a later date.
