North American wide-format graphic production to nearly double

by all | 10 November 2016 9:15 am

The production of wide-format graphics is expected to nearly double in North America over the next four years, according to the International Sign Association (ISA), but understanding the significant, new opportunities that arise will be complex.

ISA has released a new white paper compiled by market research firm InfoTrends, titled ‘Wide Format Print Trends, Opportunities & Challenges: Identifying Areas of Untapped Potential in the Wide Format Market.’ The report forecasts print volumes for wide-format graphics spanning the U.S., Canada and Mexico will rise from about 460 million m² (4.9 billion sf) in 2015 to 849 million m² (9.1 billion sf) in 2020.

To help sign shops, graphics providers and other visual communications companies take advantage of the increasing demand for wide-format printing, the report explores technological advances, opportunities in the ‘soft signage’ market for digitally printed textiles, competition from commercial printing firms, packaging production, increased throughput and single-pass inkjet printing.

“Survey respondents who were currently offering wide-format printing services were quite optimistic about their volumes,” says Sandy Smith, communications representative for ISA. “There is clearly a great deal of untapped potential in the market. Businesses that can leverage this opportunity will be well-positioned for future success.”

The white paper and other research are available at www.signs.org/research[1].

Source URL: https://www.signmedia.ca/north-american-wide-format-graphic-production-to-nearly-double/

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