The company prepared these signs as part of a detour and construction site setup. They were produced on the shop’s latex printer.
SMC: How much of the installation process is handled in-house?
AJ: We’re capable of handling virtually all types of installations. The only installation process we can’t handle at the moment is when a lift truck is required, but we work hand-in-hand with a very good local company to help with any jobs which require that service. Whether we’re installing or manufacturing jobs in-house, or have our installers out on-site, all jobs O’Hare Signs is a part of, we’re there from the beginning to the end.
SMC: What tools/equipment do you currently use to complete your projects?
AJ: We have two full design stations with Flexi Sign for all the design needs, plus Roland TruVis 540 and HP 365 printers, a Summa D160 vinyl cutter, and a GFP laminator, as well as multiple smaller tools and equipment to help complete different jobs. We’re equipped with all stations within the shop for cutting, trimming, masking, painting, installs, and every other job in between.
SMC: What does your planning process involve?
AJ: We first spend time with the customer, no matter how long it takes. We want to know everything, so we can help them best. From the start to the end, our customers are our priority. From a friendly meet-and-greet to a sit-down consultation of what is needed—with designs done while they wait—our focus is them and what we need to do to make them happy with the service. Taking the time at first to find out what is needed or wanted, designing to the interests of the client, and making sure all is covered is key. The rest of the process is up to us on providing our knowledge and expertise to manufacture the signage as intended, with a final communication once completed.
SMC: How is technology changing your business?
AJ: Technology is forever expanding our services and knowledge we can provide to everyone. With the growth of the sign industry, new machines and products are being introduced and released. It always keeps us on the lookout for new services we can provide and new ways to help serve each industry. Technology all around is making it easier for us to offer new services and reach new customers. Continuing to grow in the industry helps us grow as a company.
This 3.6- x 13.4-m (12- x 44-ft) Crezon board sign was designed and manufactured right in the shop and installed with the help of a local lift truck company.
SMC: What is the key to staying successful in the industry?
AJ: Customer service. Being there for customers, showing them you appreciate their business and are thankful for them choosing your business, even though there are numerous options out there. Our customers are our No. 1 priority. When you treat others like they matter and are something more than a number, it’s natural to get the same response in return. We’re dedicated to letting everyone know how much we appreciate their business and strive on treating them like family—because if it wasn’t for any of them, O’Hare Signs would not be where it is today.
SMC: What are your future plans for the business?
AJ: The future is a surprise in every way, but determination, consistency, and meeting goals is the focus. Our future plan for O’Hare Signs is not to become a large franchise or a large facility where you’re there for a paycheque. We want to stay smaller, to keep our business’ family appeal alive and not forgotten. No matter the time, our customers need to feel welcome and enjoy coming to the shop. We will continue to add services along the way and adapt to new times with the growth of our staff, but we don’t want to lose that one-on-one touch with everyone.
