The Out-of-Home Marketing Association of Canada (OMAC) has launched the Iris Awards to recognize creative and innovative out-of-home (OOH) advertising campaigns produced by agencies across Canada.
The program’s first winners include: Warner Bros. Direct’s The Lego Batman Movie campaign—which spanned subway train wraps (pictured left), station murals, digital OOH (DOOH) content and experiential stunts—for Best OOH Creative Execution; and the second phase of Sid Lee’s DOOH Réno-Dépôt ‘street swatch’ campaign (pictured right) for Best OOH Innovation.
Going forward, the awards will be announced quarterly, with winning campaigns selected based on their visual impact, appeal, branding, simplicity, contextual relevance and consumer response. For more information, visit www.omaccanada.ca/iris-awards.
