OMAC members donate space to ‘name the pandas’ campaign

by all | 1 March 2016 8:15 am

Last month, Out-of-Home Marketing Association of Canada (OMAC) member companies donated space in multiple out-of-home (OOH) ad formats to the Toronto Zoo’s campaign asking the public name its new panda cubs.

Timed to coincide with Chinese New Year celebrations, the campaign started on February 8 and ran until the end of the month, spanning bus ads (example pictured), interactive transit shelters, indoor digital signage and other formats managed by Astral Out-of-Home, Clear Channel Outdoor Canada, Lamar Transit, Outfront Media, Pattison Outdoor and Quebecor Media Out-of-Home.

“We are extremely grateful for the generous support from members of OMAC to help name the first giant panda cubs born in Canada,” says John Tracogna, CEO of the Toronto Zoo.

Source URL: https://www.signmedia.ca/omac-members-donate-space-to-name-the-pandas-campaign/

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