OMAC updates interactive OOH mapping tool

by all | 2 November 2015 8:30 am

[1]The Out-of-Home Marketing Association of Canada’s (OMAC’s) interactive mapping tool, which allows users to view multiple out-of-home (OOH) networks’ coverage in a single market, has been updated to include all of its members’ complete inventories.

The update adds the networks of OMAC’s two newest members: Clear Channel Outdoor Canada and Quebecor Media Out of Home. The tool offers dynamic maps for Vancouver, Calgary, Edmonton, Toronto and Montreal.

“This release reflects our members’ current digital and static products based on the Canadian Out-of-Home Measurement Bureau (COMB) data report from July,” says Rosanne Caron, president of OMAC and a member of the Sign Media Canada editorial advisory board (EAB). “Maps can now be produced for all OMAC members, which also include Astral Out-of-Home, Cogeco Métromédia, Lamar Transit Advertising, Outfront Media and Pattison Outdoor.”

Source URL: https://www.signmedia.ca/omac-updates-interactive-ooh-mapping-tool/

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