On-board digital signage can enhance transit experience: Study

by carly_mchugh | 24 July 2023 4:58 pm

Integrating effective digital signage into modern public transportation vehicles is a crucial next step to enhancing customer satisfaction and promoting social engagement, according to a study by Toronto firm Info-Tech Research Group.

Titled Leverage Digital Signage for a Better Passenger Experience, the industry blueprint addresses the challenges the transportation industry faces in terms of meeting the growing demand for information and lacking a standardized approach to digital transformation. It also provides solutions for overcoming these obstacles and personalizing the user experience while effectively allocating resources.

The firm recommends utilizing digital signage and passenger information solutions to deliver real-time and predictive information capabilities, as well as considering optimal locations, transportation modes, panel displays, external factors, data sources, and customer experience when planning for the implementation of digital signage and passenger information architecture.

“The modern passenger uses social media platforms for professional tasks and leisure activities,” says Kevin Tucker, principal research director at Info-Tech Research Group. “They expect to have socially immersive experiences that are delivered live and on-demand. In every stage of their journey, passengers also expect immediate access to information throughout their travel experience. The complexity lies in the context, as information and entertainment providers need to consider the contextual needs of each passenger. The more personalized and contextually relevant the social interactions, the greater the customer loyalty.”

The full report is available to download on the firm’s website.

Source URL: https://www.signmedia.ca/onboard-digital-signage-can-enhance-transit-experience-study/

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