Astral Out of Home has won new out-of-home (OOH) advertising contracts for Vancouver International Airport (YVR), Quebec City’s Réseau de Transport de la Capitale (RTC) and Halifax Robert L. Stanfield International Airport (YHZ).
The eight-year contract for YVR (pictured) and 10-year bus and shelter ad agreement with RTC will both begin on July 1, while the 10-year contract for YHZ—marking Astral’s expansion into Atlantic Canada—came into effect on May 1. Plans include combining static and digital signage at YVR, installing touch screens in RTC shelters and increasing the number of ad faces at YHZ.
“These agreements mark important milestones in our national development strategy,” says Luc Quétel, president of Astral.