For the third year in a row, out-of-home (OOH) firm Pattison Outdoor Advertising has signed on as an official corporate sponsor of the Great Canadian Sales Competition (GCSC), which invites post-secondary students to share their passion for selling.
Under the deal, Pattison will donate ad space across the country to help promote the 2017 competition, including transit ads in Vancouver, Calgary, Winnipeg, Toronto, Ottawa and Halifax, as well as mall posters in Montreal.
“Our partnership with GCSC helps students gain a better understanding of what a sales career is all about,” says Paul Mason, Pattison’s Toronto retail sales manager, who will serve as one of this year’s judges.
