OOH on the grow, literally, with Living Logos

by all | 20 January 2016 8:30 am

Toronto-based out-of-home (OOH) advertising firm Abcon Media will welcome spring with 24 ‘Living Logo’ ad spaces along Highway 27 and Rexdale Boulevard, depicting corporate names and logos with natural, sustainable materials.

Abcon will depict advertisers’ messages with high-impact topiary displays along the grass-covered embankments of the two busy motorways, which are near Pearson International Airport, Woodbine Racetrack, Humber College and the Toronto Congress Centre, along with the International Centre in neighbouring Mississauga, Ont.

In addition to reaching millions of commuters each year, Abcon is positioning the Living Logos as a ‘green’ alternative to traditional OOH ads.

Source URL: https://www.signmedia.ca/ooh-on-the-grow-literally-with-living-logos/

---