Pattison Outdoor Advertising has been named the official out-of-home (OOH) advertising supplier for Toronto’s upcoming 2015 Pan American (Pan Am) and Parapan American (Parapan Am) Games.

Headquartered in nearby Mississauga, Ont., the company will use its wide range of OOH media across Canada—including billboards, posters, transit ads (example pictured), digital billboards, street-level ads and shopping mall displays—to showcase the Games’ soon-to-be-selected mascot and to promote tickets, merchandise and cultural events.

“The reach of our OOH advertising means transit riders, commuters, pedestrians and shoppers across the country will know Toronto is set to welcome some of the world’s best athletes,” says Randy Otto, CEO of Pattison Outdoor.

“The addition of Pattison Outdoor to the sponsorship family is an important step,” says Katherine Henderson, senior vice-president (SVP) of marketing and revenue for the games’ organizing committee. “With their expertise, we’ll be able to grow our brand and welcome athletes, spectators and residents to the games in 2015.”