OOH program certifies first graduates

by all | 31 January 2017 8:15 am

The Canadian Out-of-Home Measurement Bureau (COMB) and the Out-of-Home Marketing Association of Canada (OMAC) have congratulated the first graduates of their new out-of-home (OOH) certification program.

The program is designed to provide a comprehensive understanding of the OOH advertising industry in less than 10 hours, from the resources available for planning campaigns to buying space on billboards and other media to measuring the size of the audience. Training can be scheduled on-site or accessed online. (Pictured is Clear Channel Canada’s graduation ceremony, which took place in Toronto on January 12, 2017.)

“This was a great opportunity to expand my skills,” says Kayla Landen, senior media advisor at Denneboom and one of the program’s first graduates. “I am excited to apply my learning from the course to our clients’ day-to-day business.”

Source URL: https://www.signmedia.ca/ooh-program-certifies-first-graduates/

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