The sign, graphics, and visual communications industry gathered in-person for the first time in three years in Atlanta for the industry’s ISA International Sign Expo 2022. Courtesy ISA
The sign, graphics, and visual communications industry gathered in-person for the first time in three years in Atlanta for the industry’s ISA International Sign Expo 2022.
ISA International Sign Expo 2022 provided business-building ideas and products to help sign, graphics, print, and visual communications companies deliver innovative projects. The tradeshow floor marked the first time in three years attendees were able to see, touch, and compare new innovations yet to be seen in person.
“The show floor was busy all three days, yes, all three days,” said Lori Anderson, ISA president and CEO. “More importantly, attendees came to do business. The ‘SOLD’ signs started to appear on Thursday afternoon in booths throughout the floor, and by Friday many booths had ‘SOLD’ signs on every piece of equipment. It truly was a spectacular event.”
New innovations ranged from workflow software programs to printers to lighting capabilities. Exhibiting vendors reported they saw an ROI reconnecting with current customers and meeting customers who were new to the sign and graphics market, looking to expand what they offered.
Beyond the tradeshow floor, educational sessions were at capacity and provided business expanding ideas via interactive, collaborative learning. Pre-conference workshops focused on key learning areas such as digital signage, wide format print, wrap, and project management. Community Cohorts, which were new for 2022, connected attendees for conversations covering pressing challenges and topics.
“This year marked the 75th anniversary of ISA International Sign Expo bringing the industry together for the connections, solutions, and innovations that continue to transform our industry. We could not be more proud to be a part of this vibrant, vital community of sign, graphics, and visual communications professionals,” said Anderson. “There is a power in being face-to-face, and we saw this last week as ISA Sign Expo reunited the industry together,” continued Anderson. “Powerful connections were made, new products were purchased, and insights gained. I can’t wait to see what attendees come up with as a result of taking a few days away from the office to focus on growing their businesses.”
