Past franchisee takes on sign and graphics sales and marketing

editThe sign and graphics division of Alliance Franchise Brands, which includes the Signs Now, Signs By Tomorrow and Image360 chains, has appointed Rick Vohrer vice-president (VP) of sales and marketing.

Vohrer has owned and operated several Signs By Tomorrow franchises in the past. Before joining the business in 2002, he held a variety of sales management positions in the financial services and insurance industries.

“Rick has had much success as a franchisee as a result of his dedication to an outside sales strategy, consistent investment in new technologies and a strong, hardworking team,” says Ray Palmer, president of Alliance’s sign and graphics division. “We would like him to implement the same mindset throughout our system.”

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